Better is temporary.
“Better is temporary” is a reminder that every design - every solution is a step, not a finish line - an invitation to keep refining, growing and pursuing what’s next.
Jeff is a brand architect, creative leader, storyteller, and problem solver focused on the customer at the center.
Based out of Oklahoma City, his experience in building and leading brands that scale has given him an effective understanding of financial tech, fashion, retail and hospitality spaces with an added heart to serve the non-profit community for something “better.”
Design is problem-solving. Design is not decorating. Design is more than how something looks or feels. It is how it works.
Knowing a brand’s essence (the why), substance (the value) and audience are essential to the goal of creating something familiar.
Storytellers recognize the curse of knowledge and connect by living in the customer’s shoes to understand and solve their problems.